11K+ Subscribers & 158K Views in 12 Months

We partnered with a boutique headhunting firm to build authority on LinkedIn through a high-retention newsletter strategy. By combining industry insights, storytelling, and consistent publishing, we positioned the brand as a trusted voice in the construction recruitment space.

slide-1

Client

WorkPanda

Industry

Recruitment

Timeline

12 months

Challenge

We partnered with a boutique headhunting firm to build authority on LinkedIn through a high-retention newsletter strategy. By combining industry insights, storytelling, and consistent publishing, we positioned the brand as a trusted voice in the construction recruitment space.

Solution

Created a narrative-driven marketing campaign to enhance the reading experience.
Utilized engaging email journeys and themed content drops.
Featured reader spotlights to transform passive users into active fans.
Combined SEO storytelling, email marketing, and community growth tactics.
Established a lasting ecosystem of engagement.

+2.8x

overall engagement in 90 days

+65%

growth in organic followers

+40%

increase in website traffic

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Isabella Chen

Founder of Shellé

“Scale captured our essence perfectly. They turned our logo’s symbolism into a story people actually connect with. Every campaign feels true to who we are.”

Explore more Work

Explore more of our work and see how we’ve helped other brands achieve remarkable results.

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